Case study · HealthTech
How a genetic wellness company turned DNA results into personalized supplement protocols customers could actually use
Genetic wellness · Founder-led company · United States · sells DNA test kits and personalized supplement guidance
01
The problem
“We did not just want to show customers their genetic data. We needed to turn that data into a clear, personalized protocol they could understand and follow.”
Project Rebuilt was selling a DNA test kit, but the real value came after the test: helping customers understand their results and which supplement protocol to follow.
Raw genetic results, recommendation logic, and supplement guidance had to be translated into a structured customer-facing experience, not handled manually or explained one-off.
02
What it was costing
Before the Protocol Builder, customers emailed their gene data and the founder manually reviewed output across 35 genes before giving recommendations. That meant more manual explanation, more support questions, slower delivery, and a less scalable post-purchase experience.
03
What we built
The Rebuilt Protocol Builder: a customer-facing system that turns each customer's gene results into a personalized supplement protocol.
Instead of reviewing 35 gene outputs over email one by one, the builder organizes the genetic data, applies the protocol logic, and presents recommendations in a clear customer-facing format. The work included protocol logic, customer-facing output, backend/API updates, testing, and deployment.
Part of an ongoing product-development relationship. We worked directly with the client to stabilize the existing product, ship hotfixes first, then continue improving the Protocol Builder through later V3 updates.
04
The result
Customer journey
DNA results alone
Personalized protocol output
Recommendation delivery
Manual review of 35 genes
Structured protocol builder
Product value
One-time DNA report
Actionable supplement guidance
They actually understand what they're building.
05
What happened next
After the Protocol Builder, the relationship continued into broader support: website updates, SEO fixes, testing, deployment, and ongoing product improvements.
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